The project even finds French experimenting, as he delves into the sounds of drill, and West-Coast influenced fast-tempo raps. There are trap drum patterns and bellowing 808s that are ready to blast in the club. Luxury-filled soul and boom-bap that enhance French’s soliloquies. With beatmakers like Boi-1da, Hitmaka, Swizz Beatz, Harry Fraud, and more behind the boards, the result is an album that seamlessly transitions between a smorgasbord of sounds. Production-wise, THEY GOT AMNESIA is a reminder of French’s versatility. ‘Tonight Only’ highlights his struggles with the pressure of stardom, spitting “Cause the mountain top is small, and the air thin, a vistin’ space, not a livin’ space.” While French always could match his lyricism with hard-hitting beats, this is the most vulnerable and open-book we’ve heard him, showcasing his ability to grow even after a long tenure in the game. ‘Appreciate Everything’ expresses his gratitude for the highest of highs, and the lowest of lows. ‘Losing Weight’ finds him delving into his issues with addiction. As the project progresses throughout its 21 tracks, it becomes clear that this is French’s most personal album yet. It harkens back to French’s time in hospital and leads into the album’s opener ‘How You King?’, where French reminisces on his journey to success. The album starts with a spoken word passage from Diddy on ‘ICU’. In his 2020 XXL cover story, he cited addiction and exhaustion as the cause of this, stating “Percocet starts off as pain relief, and then it ends up being a hobby, and then it ends up being an addiction.” Moving away from these vices, and finding Allah in the process, these adverse times became the catalyst for this album, which now serves as his propeller back into music’s elite, and a reminder that he’s here to stay. In 2019, French Montana was admitted into the ICU, fighting off nausea and heart issues. Īt first glance, the title may seem rooted in bitterness, but it actually alludes to French’s newfound hunger and determination, as well as how grateful he is to still be doing this. It’s hard to find a year in this current century where French hasn’t been a major player, and now, he looks to continue that legacy with his first album of this decade: THEY GOT AMNESIA. Then there’s his 2009 breakout mixtape Mac Wit Da Cheese, which highlighted his descriptive lyricism over the unique, boom-bap sounds of producer Harry Fraud. If you take a trip back to 2002, you can enjoy his creation of the Cocaine City DVD series, which features interviews, freestyles, and rap battles that painted the picture of New York’s underground. Club bangers like ‘Pop That’ and ‘Ain’t Worried About Nothin’, as well as memorable features on tracks like ASAP Ferg’s ‘Work (Remix)’, have showcased his knack to create timeless hits. With almost two decades of relevance, he’s solidified as an artist that stands the test of time. This leads us to French Montana: an unsung hero in the history of rap music. Heck, even an influential creative like Soulja Boy does full press runs to remind people of his accolades. Often, you’ll find the legacies of certified legends like Tommy Wright III overlooked in the impact that they’ve had on the trajectory of hip-hop’s sound. Your achievements can be hidden behind the shroud of the news cycle, with new artists appearing, and new songs hitting every single day. Memory can sometimes be fickle in the rap game.
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